Digital Marketing

Course Overview

What is This Course About?

The Digital Marketing Course at AICE is a practical, job-focused program that teaches you how to promote businesses online using the most powerful digital tools available today. From social media to Google Ads — you will learn everything hands-on.

In today’s world, every business needs digital marketing. This course will make you a complete digital marketer capable of handling SEO, social media, content creation, email marketing, and paid advertising — all in one program.

Syllabus

What You Will Learn

🌐 Digital Marketing Fundamentals

What is digital marketing
Traditional vs digital marketing
Digital marketing channels overview
Setting up online presence

🔍 SEO (Search Engine Optimization)

On-page & off-page SEO
Keyword research tools
Google Search Console
Local SEO for businesses

📱 Social Media Marketing

Instagram & Facebook marketing
Content creation & scheduling
Reels & video strategy
Growing organic followers

💰 Paid Advertising (Ads)

Google Ads (Search & Display)
Facebook & Instagram Ads
Ad campaign setup & budgeting
Ad performance tracking

✉️ Email & Content Marketing

Email marketing tools
Newsletter creation
Blog & content writing basics
Content calendar planning

📊 Analytics & Tools

Google Analytics setup
Meta Business Suite
Canva for creatives
WhatsApp Business marketing

Who Should Join

This Course is Perfect For

Students wanting a high-demand career in digital marketing

Business owners wanting to promote their business online

Freelancers wanting to offer digital marketing services

Social media enthusiasts wanting to monetize their skills

Anyone wanting to work from home as a digital marketer

Shop owners wanting more customers through online presence

Certification

Certificate You Will Earn

🏆

AICE Digital Marketing Certificate

Upon successful completion, you will receive an AICE-issued Digital Marketing certificate. This certificate validates your skills in SEO, social media, Google Ads, and content marketing — highly valued by startups, agencies, and e-commerce businesses across Delhi NCR.

Career Scope